MyArmy Website
The story and sign-up funnel for MyArmy
1 / 8A safety app has an unusual marketing problem: the product only matters in a moment of genuine fear, so the site selling it has to earn trust in seconds, not slowly build a brand over a browsing session. The MyArmy site was built to do exactly that — open with the core pitch, "security, when every second matters," and never make a visitor dig for the reassurance they came for.
It walks visitors from that pitch through the feature set, a how-it-works breakdown, and dedicated solutions for individuals, families, schools, businesses, and security agencies. It closes with the technology behind the app, pricing tiers, an FAQ, and a contact form for sales inquiries. Grayon designed and built the site end-to-end.
The site does two jobs at once: explain a technical safety product clearly enough for a worried parent to understand in thirty seconds, and give enterprise buyers — schools, businesses, security agencies — enough technical and pricing detail on the Solutions and Technology pages to start a real sales conversation without a call first.
- Feature breakdown
- How-it-works walkthrough
- Solutions by audience
- Technology & security details
- Pricing tiers
- FAQ & contact funnel
Tech Stack
- React
- Vite
Result: Launched alongside the app to support its store listing and lead generation.
What the site covers
Home
The core pitch — "security, when every second matters" — with a hero, product visual, and primary call to action.
Features
A breakdown of the app's core capabilities: emergency response, live location tracking, AI monitoring, evidence capture, secure authentication, and SOS alerts.
How it works
The four-step path from signing up to being protected: create an account, verify identity, connect trusted contacts, stay protected.
Solutions
Tailored messaging for five audiences — individuals, families, schools, businesses, and security agencies — each with its own use case and feature set.
Technology
The engineering story behind the product: end-to-end encryption, offline sync, real-time WebSockets, on-device AI, biometric auth, and verified alert routing.
FAQ & contact
Answers to the questions prospective users ask most, plus a lead-capture form routing enterprise and partnership inquiries to the MyArmy team.
Pricing tiers built
Free — $0 / forever
SOS alerts to 3 contacts, live location sharing, basic check-in reminders, community support.
Premium — $9 / month
Unlimited trusted contacts, AI incident monitoring, encrypted evidence capture, 24/7 monitored response, family circle for up to 6.
Enterprise — custom pricing
Dispatch console & analytics, SSO and role-based access, compliance-ready audit logs, dedicated response SLA, onboarding & training.
Built to convert, not just inform
One pitch, five audiences
The same core message adapts to individuals, families, schools, businesses, and security agencies without diluting into generic copy for everyone.
Trust before ask
Technology and security detail comes before the pricing page, so visitors understand what they'd be trusting before they're asked to pay for it.
Download links everywhere they're needed
App Store and Play Store links appear at every natural exit point in the funnel, not just the homepage hero.
Enterprise lead routing
Business, school, and security-agency inquiries route through a dedicated contact path built for sales follow-up, separate from individual sign-ups.
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